Is Your Website Responsive?

Smartphones are on the rise and not just in young people. More people are using mobile devices for online shopping, watching TV and movies or simply browsing the internet. In fact almost 38 million of us in the UK now own a smartphone. This includes a higher percentage of younger people aged between 25-30 but also a huge increase in those aged between 54-65, with over half in that age range now owning a smartphone. The latter statistic is very significant for businesses and in particular for e-commerce as older people and retirees are those with the most money and more predictable spending habits. Moreover, we are also becoming increasingly reliant on smartphones to help us out in an emergency. Therefore, it is important that businesses meet the market needs of older people by providing websites that are easy to use, secure and encourage repeat custom.

Responsive Website Design


As our lives become increasingly busy and frenetic we prefer to integrate our online shopping with our daily activities rather than put aside blocks of time to browse for products and services. We snatch time when we can – during tea breaks, waiting for the kettle to boil or whilst waiting for the computer to boot up in the morning. For this reason that it is important that time spent by customers viewing your website is not wasted on panning, scrolling and on awkward navigation. Moreover, a good online experience can lead to repeat custom as someone making a one-off purchase remembers how simple, uncomplicated and secure the transaction was. East Sussex Web Design focus on making the viewing and navigation experience as good as possible for your customers. That’s why when it comes to new web development projects, we try, whenever possible, to integrate mobile device “responsiveness” into the web design process.

For those of you who haven’t heard the term before, a “responsive” website is one that responds to a range of mobile devices so that the screen resolution and features are as easy to view and use on any smartphone or tablet. This optimises time spent spent viewing products and services on your site and ensures that they are less likely to go elsewhere after the first 30 seconds. Indeed, there is strong statistical evidence to suggest that the “30 second rule” of usability holds true in most cases. Further to this, there is also the possibility that this time period could be even less on smartphones as there are so many more apps and features to take our attention away from the task in hand!

East Sussex Web Design recognise that website responsiveness is a key part of e-commerce because whilst statistics show that we often prefer to research products and services on the high street, we more often than not, buy online. However, equally there is an argument to suggest that many online sales go to big retailers with user-friendly websites when people would probably get more accurate information and a more customer-focused service from smaller businesses.

Another advantage of a responsive website is that it helps encourage “click-throughs”, which can increase the SEO rankings and visibility of your business. Indeed, increased visibility leads to more traffic to your website and therefore potential increased sales.

An increasingly internet-based marketplace has made it essential for businesses to sharpen up the way they viewed online. Ensuring that your business has responsive website is perhaps the most important step in meeting the needs of new markets and that doesn’t just mean young users! If you are reading this and wondering how responsive your site is then give us a call on 01273 900 119 and we will take a look and, if needed, quote you a flat rate for upgrading it.

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