Copywriting

Writing copy for your website or blog is not the easiest part of running a business. If you struggle with thinking of what to write, structuring text and getting the tone and register right, then you’re not alone! That’s why East Sussex Web Design have in-house copywriters on hand to do it for you. We offer a thorough and personalised copywriting service at highly competitive rates. Moreover, we have the experience and expertise to produce content that not only reflects the professionalism of your business but also expresses your values and brand message. You are probably thinking that we are making a simple process sound overly complicated but writing content is not as easy as it sounds. For a start you have to think about the tone and register of your copy. The way you write creates a strong impression with your customers as it gives a sense of how professional or even how ethical you are as a business. No one likes a hard sell and therefore you need to reach out to customers and think about the way you would like to be spoken to if you were them. Too distant and your copy can have an assuming tone of arrogance, too familiar and you can risk sounding patronising. You need to think about the hidden values embedded in your writing, for example, if you talk about being better than your competitors or oversell the value of a product then you might come across as conceited, insensitive to market changes or even worse, give the transparent impression that you think your target audience are gullible or stupid. Indeed, as any copywriter can tell you, writing content for websites is a minefield, even without the issue of type errors or bad grammar!

Quality of spelling and grammar is also highly important because it can make the difference between your business coming across as professional, ambitious and cosmopolitan or precarious, small minded parochial. East Sussex Web Design focus on the drawn-out task of proof reading copy to ensure that you give the best first impression in an internet driven marketplace. After all, potential customers are far more likely to visit your website before contacting you directly.

East Sussex Web Design’s copywriters are experienced in all kinds of content, from technical information to personal blogs, which means you can relax and focus on other aspects of your business. However, if you feel that you do wish to write your own content, then we will be happy to check it over and give you feedback before your pages go live.
 

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