Content Management Systems (CMS) allow you to update and manage content yourself without the ongoing support of a web developer. East Sussex Web Design offer password protected CMS software and database packages that are simple to use and allow you to take control of your online content. Our CMS software contains numerous page templates, which makes it easy to add or edit your web or intranet content as and when it is needed. This means that you can update your content almost anywhere, which not only makes for a much more dynamic and relevant website but can also boost your rankings in major search engines. East Sussex Web Design offer bespoke CMS packages using PHP or ASP, and for those who are already used to using WordPress, we also develop systems using this content publishing platform.
Keeping your website’s content fresh and up to date is an great way of showing that your business is dynamic and market focused. An old stagnant website reflects a company that has little inclination to change with meet changing markets and customer needs. Moreover, adding content such as industry news and technological developments shows that your company is genuinely interested in its area of specialisation. However, content doesn’t have to be entirely focused on products, services and information, it can also reflect the personal side of your business – the passions and life events of you and your employees make for great PR and help your customer locality by connecting with your target audience. Indeed, many bosses in customer facing sectors such as the hospitality industry create blogs and news pages to share personal stories about the day-to-day events of their family, employees and even company pets! However, a hands-on or personal approach to web content isn’t for everyone or you might not have the time for regularly updating your site. In which case, we have in-house copywriters who can create content that is both intimate and professional.
East Sussex Web Design produce customised CMS systems, which are user-friendly, password protected and can be modified to suit the needs of individual clients. We have our own CMS products that are designed in-house to give you the optimum levels of control and flexibility. This makes updating content intuitive and instantaneous, allowing you to report important news or respond to a crisis almost instantaneously. Moreover, our CMS is so simple and intuitive that, with a little training, even your most IT illiterate employee should be able to use it. Whether we send you content written by our copy writers or you write it yourself, the process for the person in charge of managing your web content can be as simple as copy, paste and update.